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Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

Mar 20, 2024

Be unique but conform. Stand out but look like this to fit in. With a deep desire to make it in the music industry these were the paradoxes Bernii Mac faced. Taking on board the messaging she felt might help elevate her career meant Bernii got swept up in the machine and lost touch with her authenticity which affected her mental health and wellbeing. This experience formed the foundation of Bernii’s purpose-driven focus to empower new musical artists. Helping them build their music career with authenticity whilst ensuring that their wellbeing remains centre stage, this is Bernii’s passionate vision to becoming the artist. 



Just remember that you can do it. If this is something that you want, stay true to who you are, stay true to what you want to say and what you believe in and go out there and make it happen.”


Bernii is a session vocalist, vocal coach and founder of the online musical membership Bernii Mac’s Becoming The Artist which connects new musical artists to both music business mentors and self-care experts. Based on her own experiences spanning over a 25-year career, Bernii works to spread the message of authenticity, mental health awareness, well-being and self-care in the music business. To further explore this topic and have a chance to join in the conversation, Bernii is running an in-person event with a panel of established music industry speakers held on May 16th, 2024 at The Exchange, North Shields, UK.




Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker and Mastermind Host. Amy works with individuals to improve productivity, engagement and fulfilment, to banish overwhelm, underwhelm and frustration and to welcome clarity, achievement and purpose.



Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would to focus on your WHY and discuss purpose coaching or you want to launch a purposeful podcast, then please book a free 30 min call via



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HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.