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Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

Jan 28, 2022

Skilled at building profitable, scalable and purpose-driven businesses by delivering on his strong personal belief that anything is possible, global business leader, Brendan McGurgan is focused on making a positive and profound impact. With a commitment personally and professionally to achieving significant growth, Brendan is driven by his own purpose to inspire, connect and enable ambitious leaders of SMEs to scale with purpose.



“Are we being responsible here with how we're managing the resources that are finite? Scaling with purpose is about orientating yourself towards growth but doing it in a purposeful way making some positive impact, some social impact along the way.”



Start with Why by Simon Sinek -

Atomic Focus by Patrick McKeown -

Breath: The New Science of a Lost Art by James Nestor -



Kiran Pereira -

Podcast interview – Brendan interviews Amy Rowlinson -

Podcast interview with Patrick McKeown -

Podcast interview with Sherry Coutu CBE -
Podcast interview with Russell Brand and Wim Hof –



Brendan began his professional career as a chartered accountant with Coopers & Lybrand (PwC) aged 21. He qualified at 24 and joined the leadership team of a scaling software company. After four years in that role, he joined CDE Ireland as finance director. At the time, this was a small, locally focused Northern Irish engineering company. He became Group CEO at 32, and in his twelve-year tenure in the post, he led the company’s scaling vision, transforming it into a large exporting business employing almost 700 people and achieving 25x revenue growth.

During his time as CEO, the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than ninety countries. The company also generated considerable cash reserves and became a revered leader in its industry.

After retiring from CDE after 17 years, driven by his own purpose to inspire, connect, and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with co-author Claire Colvin.

Brendan currently acts as a Non-Executive Director to CDE Asia (part of the CDE Group), a company he co-promoted in 2006. In 2019, he co-led the successful private equity funding round, which secured investment from IIFL, India’s leading integrated financial services group, to support the company’s future growth ambitions throughout the Asia region.

In 2016, he was awarded the Institute of Directors UK Young Director of the Year and Overall Director of the Year. An avid sportsman and advocate of self-leadership through good well-being practices, Brendan is also a Wim Hof Method instructor.



Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.


Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via


Sign up for the weekly Friday Focus -


HOSTED BY: Amy Rowlinson


The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

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