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Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

Dec 28, 2021

In today’s 21st century world of volatility, uncertainty, complexity, and ambiguity (VUCA), the necessity for applied critical thinking is more obvious than ever. A need for plans with optionality for businesses to survive and thrive. Enabling all those within organisations with the capabilities to use their brains to achieve effective immediate efficacy and instant applicability, Marcus Dimbleby is a champion of Red Team Thinking. Marcus empowers you to raise your head above the parapet to be heard, to voice your thoughts, to challenge the status quo, to disrupt yourself and to have the courage to think and behave like the CEO. You don’t need to have a Red Team in your organisation, you just need to all be Red Team Thinking ‘because ultimately, who thinks wins.’



“You need diversity of thought which comes from the span of your organisation; different individuals, different backgrounds, experiences, ethnicity, understanding, gender. Bring them together. Source the wisdom of that crowd and you're going to just unleash greatness.”



Red Teaming by Bryce Hoffman -

Unlearn by Barry O’Reilly -

Noise by Daniel Kahneman -

Thinking Fast and Slow by Daniel Kahneman -



Turn the ship around video with Captain David Marquet -



Marcus is the VP at Red Team Thinking, helping organisations navigate today’s complex world by engaging critical thinking and enabling diversity of thought.

A retired Royal Air Force officer, Marcus served as a fighter controller, and served with the Royal Marines, Royal Navy and U.S. Marine Corps, with whom he deployed to Iraq in 2003. In his final tour, he worked closely with the Cabinet Office to create and execute the air security plan for the 2012 London Olympics. After the RAF, Marcus moved into the corporate world, initially working for a global consultancy, before moving on to support major business transformations, engaging leadership to deal with the complexity of today’s business environment, and enabling people to reclaim the role of thinker.




The Thinking Leader Podcast - 

LinkedIn Personal: LinkedIn Business




Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.



Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via


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HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

*As an Amazon Associate I earn from qualifying purchases.