Mar 12, 2025
Dive into the fascinating world of storytelling with Dr Simon Raybould, as he unravels the power behind the stories we tell. Simon challenges the traditional approach of parroted tales and introduces a more forensic use of stories to inspire true change. From prioritising factual storytelling over fictional narratives to emphasising truth and rigour in your information consumption, Simon's insights will reshape how you perceive stories, transforming them into powerful tools for real change. If you want to make a difference, embrace storytelling with substance.
KEY TAKEAWAY
‘If it inspires you at all, that inspiration lasts no more than a few minutes biochemically and a few hours psychologically and maybe at best, a few days behaviourally.’
BOOK RECOMMENDATIONS*
Factfulness by Hans Rosling, Ola Rosling, Anna Rosling Rönnlund - https://amzn.eu/d/0uADPtO
StoryMaking by Dr Simon Raybould - https://amzn.eu/d/1i7yrJK
ABOUT SIMON
Simon Raybould began his career as a university researcher, with his PhD focusing on environmental factors that may contribute to childhood leukaemia. His work was primarily rooted in complex statistical analysis rather than medicine and he and his colleagues made significant progress in understanding how to prevent the disease. He went on to spend over 24 years as a professional researcher in academia.
Beyond research, Simon has worked as an actor, lighting designer and even a fire-eater. His diverse experiences led to a keen interest in communication particularly in conveying complex research findings to politicians and policymakers in a clear, accessible and unambiguous manner, often in high-pressure situations.
This meticulous attention to precision and clarity now underpins his work as a trainer, speaker and author, ensuring that his insights are both rigorous and easily understood.
CONNECT WITH SIMON
LinkedIn: https://www.linkedin.com/in/simon-raybould-presentations/
Website: https://storymaking.business/
Instagram: https://www.instagram.com/simonstorymaking/
ABOUT AMY
Amy is a life purpose coach, author, podcast strategist, global podcaster, professional speaker, trainer and mastermind host. Work with Amy to improve productivity, engagement and fulfilment in your everyday life and work. Prepare to banish overwhelm, underwhelm and frustration to have clarity of purpose and create a more purposeful, sustainable and fulfilling way of life.
WORK WITH AMY
If you’re interested in how purpose can help you personally and professionally, please book a free 30 min call via https://calendly.com/amyrowlinson/call
BOOK RECOMMENDATION*
Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu
KEEP IN TOUCH WITH AMY
Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter
CONNECT WITH AMY
https://linktr.ee/AmyRowlinson
HOSTED BY: Amy Rowlinson
DISCLAIMER
The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.
*As an Amazon Associate, I earn from qualifying purchases.