Preview Mode Links will not work in preview mode

Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

Nov 25, 2021

Living in the knowledge economy surrounded by data how do you filter out the noise to process and understand it? Helping people and organisations to ask better, smarter questions so that they can get the data they need to surface and articulate the insights to their customers is what Sam Knowles specialises in. Decades ago, Sam fell in love with stories, story structure and storytelling. Now through a journey of humanity, empathy and purpose he shows us how data storytelling is all about using data smarter.



“Ask the questions to get the insights to tell the stories that balance in a human and an empathetic way the emotional with the rational.”



Narrative by Numbers by Sam Knowles -

How to be Insightful by Sam Knowles -

Tipping Point by Malcolm Gladwell -

Work by Lars Svendsen -

Thinking Fast and Slow by Daniel Kahneman -

Sense of Style by Steve Pinker -

Start with Why by Simon Sinek -



“Insight Agents are storytellers. Data storytellers. Our purpose is to help organisations sound like people and talk Human.”


Sam Knowles is the founder data storytelling consultancy Insight Agents. He helps organisations make smarter use of data – in their communication and in developing innovative new products and services. An established and sought-after speaker, trainer, and podcaster, he is co-founder and co-host of the Small Data Forum podcast.


Sam is the author of the 2018 best-seller Narrative by Numbers. He followed this in May 2020 with the critically-acclaimed sequel, How To Be Insightful. In the wake of Covid, insight will be critical for recovery, and the STEP Prism of InsightTM framework at the heart of this book shows how to unlock the superpower that drives innovation. Sam is currently working on the third instalment of his ‘using data smarter’ trilogy, Asking Smarter Questions, to be published by Routledge in summer 2022.







Personal Twitter @samknowles


Company Twitter @insightagents


Consultancy website


First book

Twitter @NarrativeByNumb


Second book

Twitter @H2BI3


Podcast platform

Twitter @SDFPodcast




Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.



Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via


Sign up for the weekly Friday Focus -




HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

*As an Amazon Associate I earn from qualifying purchases.