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Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

Jul 26, 2021

Losing a deal and subsequently a large client account at work led to the pursuit of betterment, to become the best negotiator possible. As both a lifelong learner and a teacher at heart, Derek Arden started to study the art of negotiation. Understanding that everything is negotiable, Derek negotiated his way through his career into an early retirement and went on to be voted as the UK’s number one speaker on negotiation. Having fulfilled his ambition, Derek thought, ‘what do I do now? What’s the WHAT of the WHY?’


“If you always do what you’ve always done, you’ll always get what you’ve always got. So go out and try something different. If it doesn’t work, you can always go back to doing what you were doing before. The world is moving so quickly. It’s really exciting to be alive at this time in the development of the world but keep doing things differently. Go out and help other people and have some fun.”



Everything is Negotiable by Gavin Kennedy -

Win Win, How to get a winning result from persuasive negotiations by Derek Arden -

Getting to Yes by Roger Fisher & William Ury -


Derek Arden is an international negotiator who helps his clients get better outcomes from their negotiations. He is a best-selling author of 10 books. Derek has run training courses and masterclasses in 32 countries and now sends out an inspirational briefing every Monday morning to over 4000 people.


As a broadcaster, Derek hosts a live chat show on a Monday night. If you would like to receive his weekly updates and tune in on a Monday night email him at or connect with him on LinkedIn. Additionally when you need advice negotiating an issue speak to Derek.





Amy is a Life Purpose Coach, Podcast Mentor, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.

Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via

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HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

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