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Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

May 26, 2021

175 In the Line of Duty with Peter Edge

Knowing that vulnerable people need protecting and following his dream to serve in the police force, Peter Edge spent decades standing up for those who needed his protection. Working in uniform, vice, drugs and CID Peter quickly rose through the ranks, until his own ‘Line of Duty’ experience brought his stellar police career to an abrupt halt. Finding himself at the heart of an anti-corruption investigation, he was suspended for two and a half years and Peter fought back to rebuild his career and his reputation.


“For me, it was a vocation. I felt very much a sense of responsibility and duty to help people, to protect people from those in society who will take advantage of the vulnerable.”


Born in Liverpool and educated by the Irish Christian Brothers, in 1981 Peter turned his back on a career in dentistry and joined Merseyside Police during the most turbulent time in its history. Retiring from the force 30 years later in 2011 Peter started his own business, worked for the NHS, and acted as a consultant on the NATO summit 2014. Peter has spoken professionally throughout his police career, both keynotes and after dinner.

In recent years he’s also taken to the stage as a stand-up comedian and won the Professional Speaking Association Comedy Award in 2019. Married with three daughters, Peter has been a rugby player coach and referee, a keen cyclist, motorcyclist and walker. He’s walked the ‘Camino de Santiago’ by three different routes, recordings from the last two of which feature on his ‘Camino Plodcast’.



The Camino Plodcast -

Website -

LinkedIn -



Amy is a Life Purpose Coach, Podcast Mentor, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.

Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you on your podcast hosting or to focus on your WHY then please book a free 20 min call via

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HOSTED BY: Amy Rowlinson


The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.