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Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

Nov 11, 2020

As a Business Leader, you perform many roles. However, your greatest role, the one in which you are always centre stage and in the spotlight, is in ‘performing as you’. So many talented, accomplished, committed leaders report that their deepest desire is to ‘be more themselves’ in their leadership performance and connect to a deeper sense of self and authenticity. This is when you are most alive, aligned and inspirational.

With a lifetime of experience from the world of theatre, Diana Theodores knows that witnessing and delivering ‘great performances’ inspires us to feel more possibility for ourselves: to feel more alive, more optimistic, more passionate, more motivated and more courageous. Diana invites you into your own personal rehearsal room to connect with your inspirational energy, claim your true voice and step into your boldest presence.



"It's really about what is the story that we're telling ourselves? What's the story I'm telling myself? And if I actually stop and consciously and intentionally reflect on that story, I'll often find the story is out of date and the story is no longer serving us. What's the new story that's a much more accurate and potent one that could replace that story? That could help ourselves as individuals, could help our teams, could help our organisation?”



Performing as YOU by Diana Theodores -



Diana Theodores is the Presence & Performance Specialist every business leader needs, Speaker, and Director of Theatre 4 Business Ltd. Applying her years of experience from the theatre stage to the business stage, Diana ignites leaders worldwide, from energy to entertainment, sports to finance, and retail to government, to pull back the safety curtain of corporate conformity, connect to their creative fire and step into the spotlight of their fullest leadership presence. She’s published in New Business, Forbes, Business Life, We Are The City, Smart Manager, Customer Experience Magazine, and many more. Her Bestselling book, Performing As YOU is now available on audio.







Amy is a Coach, Mentor, iTunes #1 Podcaster, Mastermind Host, Speaker and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.


Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.


If you would like Amy to help you focus on your WHY then please book a free 20 min call via 


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HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.

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