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Focus on WHY

A podcast with purpose!

Focus on WHY is all about WHY people do WHAT they do.

People who align their work with their values. 

Are you looking for fulfilment and purpose in your life?

Without a compelling WHY, you may lack clarity or the ability to make informed choices and wise decisions.

Imagine the positive impact you could make if you valued your work and you were valued for your work!

Life Purpose Coach, Podcast Mentor and Top 1% Podcaster, Amy Rowlinson, is the host of Focus on WHY and will guide you towards a purpose-driven life. 

Looking for 1:1 life purpose coaching or podcast mentoring, book a free 20 min discovery call with Amy here

Have a Purpose. Have a Plan. Focus on WHY. 

Aug 20, 2020

It’s not what people hear, it’s what they repeat! Less is more! Award-winning branding expert, Bill Schley, gives us a masterclass on messaging sharing the #1 communication secret of how to distil messaging using micro-scripts. In the survival of the simplest, find out exactly how to apply the Micro-Script Rules to tell your story and differentiate your brand in seven words or less!



“You're always looking for the heart of the matter. You're looking to find the centre of everything. What is the most important idea inside of everything? It's always the simplest idea. The simple message always wins. You've got to distil an idea down to six or seven words. The centre is the genesis of everything. Once you find the centre, it's literally like a nucleus and your ideas explode from that centre and it’s unforgettable.”



The Micro-Script Rules by Bill Schley -

The UnStoppables by Bill Schley -

Why Johnny Can’t Brand by Bill Schley -



Bill Schley is an award-winning branding expert, best-selling author and a life-long entrepreneur. He began his career as a writer at legendary Ted Bates Advertising, the original Mad Men agency in New York. In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; and Why Johnny Can't Brand, which Strategy+Business Magazine named a "Top 5 Marketing Book of the Year." His newest project is The Brand Titans Master Class: The School of Brand Secrets You can’t Learn in School, due early next year.






Amy is a Coach, Mentor, iTunes #1 Podcaster, Mastermind Host, Speaker and Property Investor. Through coaching, Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.


If you would like Amy to help you focus on your WHY then please book a free 20 min call via 

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HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.

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